Category: Advertising

Marketing New Technologies – The Big Bang Theory

Last week I gave a presentation to 350 people on emerging technology trends.  Discussion topics included mobile devices, self-driving cars, the Internet of Things and what arguably could be the most disruptive technology of the 21st century – the 3D digital printer. I must have convinced the audience of this view as well, because most of the questions that I…

What Chrysler’s SuperBowl Ad Can Teach Us About Buyer Personas

In 2012, Chrysler’s Halftime in America commercial got my vote for the best SuperBowl advertisement. Once again in 2013, Chrysler topped all the others with this year’s “God Made a Farmer” video. The commercial featured compelling visuals and a powerful voiceover, but without question the most powerful element was the message.

10.10.10 – The Ultimate Product Launch Date

In just over four months from today, marketers around the world will have the opportunity to launch a new product on what is arguably the coolest launch date possible – October 10th, 2010 (10.10.10). This date only occurs once a century. Surprisingly, few other businesses have capitalized on this rare numbering phenomenon for marketing purposes. Perhaps the best strategy I have seen comes from Stone Brewing Company, which has been releasing a series of “Vertical Epic Ales” one year, one month and one day apart starting on 02.02.02.