Category: Best Practices

What Dropbox Can Teach Us About Marketing

In the past 12 months there has been a surge in adoption of cloud based storage services from pure-plays like Dropbox and Box.net as well as heavyweights such as Microsoft and Google. Unlike the boring, old “c: drive,” cloud file storage services have a tremendous buzz around them. Most consumers could not tell you what brand of hard drive is…

Hiring Lessons from the New Small

As I mentioned in my last post, I recently completed reading Phil Simon’s book – The New Small.  While I liked his second book – The Age of the Platform – a little better, the New Small is chalked full of great ideas.  In fact, I would argue that it is the big companies that should be reading and learning…

Everyone is in Marketing

There is an excellent chapter in the book Rework by Jason Fried and David Heinemeir that explains the concept that “Marketing is not a department.”  The authors state that “Marketing isn’t just a few individual events.  It is the sum of everything you do.”  I have often heard senior executives state that everyone is in sales or everyone is customer…

Advanced Considerations in Podcasting

Contrary to popular belief, podcasts were not named after Apple’s revolutionary iPod device.  The name “podcasting” was first introduced in a February 2004 article in the Guardian.  Podcasting is new word that was generated from pod (playable on demand) and broadcasting.  The etymology of the word podcast is one of many common misconceptions about this form of social media.  I…

Use Online Content to Judge Marketing Candidates You Are Considering Hiring

37 Signals book, Getting Real, recommends judging potential technology hires based upon their open source contributions. Using open source provides an unparalleled level of transparency that cannot be achieved by placing reference calls, reviewing prior work samples and verifying educational history. As I was reading this essay, I could not help but think that one should apply the same principle with marketing personnel, especially for roles which require content creation.

Make Your Events and Conferences less Boring

One of the key challenges that marketing leaders facing in planning events/conferences is how to generate dynamic and compelling content that will engage the audience. The de facto approach to conferences remains a back-to-back series of PowerPoint presentations which are interrupted only for lunch and vendor exhibits. While formal presentations remain the best way to educate a large audience about a topic, too much repetition in this format will lead to declining audience interest. I recommend mixing up the format of conference sessions with four alternative session approaches to keep the audience better engaged.

Ten Guidelines for Panel Moderators

A panel can be a very effective technique for sharing information on a particular topic at a conference or tradeshow. The panel format is becoming increasing popular alternative to formal PowerPoint presentation sessions. Many have found that the multi-speaker, informal nature of the discussion tends to lead to more audience attention. However, there are several best practices that should be employed to ensure that the panel does not fall into the pitfalls commonly associated with formal PowerPoint presentations.