BlogTrending Topics The Commoditization of B2B SaaS Marketing Every SaaS and cloud vendor is using the same marketing strategy, following the…Steve KeiferOctober 18, 2022
BlogTrending Topics 5 Interesting Learnings from Exhibitors at SaaStr 2022 SaaStr is like the SuperBowl of tradeshows. Think for a minute about the…Steve KeiferSeptember 18, 2022
AnalyticsBlogTrending Topics Examples of Lead Attribution Challenges A BDR, a partner, and a marketing campaign are each involved in a…Steve KeiferApril 25, 2022
Pricing & MonetizationTrending Topics The Best Cloud and SaaS Pricing Models Have Multiple Dimensions Cloud and SaaS pricing is typically multi-dimensional, meaning that there are two (or…Steve KeiferMarch 31, 2022
BlogPricing & MonetizationTrending Topics What is the Most Complex Usage-Based Pricing Model Alibaba's MaxCompute service is a cloud data warehouse. Fees are charged for each…Steve KeiferDecember 7, 2021
Trending Topics Interview Questions for the Outbound SDR Leader The leader of the SDR team is one of the most critical hires…Steve KeiferJuly 20, 2021
BlogTrending Topics GPT3 Generative AI for Internal Communications Artificial intelligence technology such as GPT3 can now automatically construct full paragraphs of…Steve KeiferFebruary 21, 2021
BlogSearch Engine Is Google is Killing Organic Search? The New Google Search Engine Results Page (SERP) Since their introduction some 25…Steve KeiferJanuary 17, 2021
BlogSearch Engine Zero Clicks and the New Search Landscape Google SERP Features Driving Zero Clicks, More Clicks, or Alternate Clicks Over the…Steve KeiferJuly 20, 2020
BlogTrending Topics How Google is uSERPing Traffic with its Knowledge Panels The New Goal of Search Engines For the first 15 years of Google…Steve KeiferMay 5, 2020