Category: Book Reviews

Ten Examples of Growth Hacking

I have read a number of blogs and articles about growth hacking over the past few years. Most of them talk in circles, citing a few examples of companies that made it big, but never really define what the term means. As a reader you cannot help but feel stupid for not understanding what the big deal is, but you…

Fall in Love with Outbound Marketing Again

Over the past five years, outbound marketing has become the red-headed stepchild of the marketing industry.  It seems like every conference that you go to; every book that you read; every consultant that you talk to will give you the speech on how you should go inbound.  There are good reasons for bashing outbound.  Buyers are sick of being sold…

Six Killer 21st Century Business Models

I recently finished reading the book Business Model Generation, which is an excellent reference source for many of the new corporate strategies of the 21st century.  There are six business models that seem to be getting the most attention in recent years – the long tail (amazon, iTunes); multi-sided platforms (Facebook, Google); freemium (Skype, Gmail); blue ocean (iPad, Wii); As-a-Service…