Category: Book Reviews

Ten Examples of Growth Hacking

I have read a number of blogs and articles about growth hacking over the past few years. Most of them talk in circles, citing a few examples of companies that made it big, but never really define what the term means. As a reader you cannot help but feel stupid for not understanding what the big deal is, but you…

Six Killer 21st Century Business Models

I recently finished reading the book Business Model Generation, which is an excellent reference source for many of the new corporate strategies of the 21st century.  There are six business models that seem to be getting the most attention in recent years – the long tail (amazon, iTunes); multi-sided platforms (Facebook, Google); freemium (Skype, Gmail); blue ocean (iPad, Wii); As-a-Service…

Hiring Lessons from the New Small

As I mentioned in my last post, I recently completed reading Phil Simon’s book – The New Small.  While I liked his second book – The Age of the Platform – a little better, the New Small is chalked full of great ideas.  In fact, I would argue that it is the big companies that should be reading and learning…

Competing with the New Small

I recently completed Phil Simon’s book the New Small, which is focused on the success characteristics of today’s small businesses.  So much is written about large companies (or small companies that have successfully become large).  But there is very little written about small companies that are still small.  Although the book focuses on small companies I think it is the…

Platform Business Models

A few months ago I read an excellent book by Phil Simon entitled the Age of the Platform.  This is a must read for any strategist in the technology sector.  Platforms are, without question, the most successful business model of the 21st century.  And the current market valuations of companies such as Apple, Google, Facebook and Amazon.com provide excellent proof…

Fail Fast and Fail Forward

I just finished reading an interesting book by Peter Sims entitled Little Bets.  The book provides some fascinating insights about the true origins of innovation.  The author extensively studied the techniques of popular artists such as Chris Rock, Sergey Brin, Larry Page and Jeff Bezos to better understand how they approach development of new ideas.  Sims demonstrates in the book…

Marketing Lessons from Salesforce.com

Over the holidays I had the opportunity to read Marc Benioff’s book Behind the Cloud. The book covers a wide range of topics from company culture and funding strategies to sales models and corporate philanthropy. However, I was surprised at how many great ideas the book contained about marketing, public relations, pricing and product development. Below is a list of…