Category: Branding and Naming

Hire a Kindergartener to Name Your Next Product

My six year old recently finished Kindergarten. While he learned many different things he learned this year, perhaps his biggest accomplishment was mastering basic reading and writing. In Kindergarten writing courses the teachers are not so much focused on accuracy of spelling and penmanship.  Instead they more focus on methodology. In other words, children are taught to sound out the…

Building a Brand on a Small Budget

One of the greatest marketing challenges that small and midsized companies face is building a brand.  If you can build strong awareness of your firm and its capabilities then all your other sales and marketing efforts become easier.  You will receive more inbound leads.  People will seek you out.  Differentiating your offerings with the key decision makers becomes easier.  They…

Influence the Influencers

One of the questions most CMOs wrestle with is how to quickly build awareness of their company or their product in the marketplace.  It is prohibitively expensive for most firms to reach the entire target audience directly with an advertisement.  A much cheaper and faster approach is to leverage the 10-20 influencers who the market is already listening to (the…

Windows 8 and Software Release Naming Strategies

Last Friday was the long-anticipated release of Microsoft’s Windows 8 operating system.  With a redesigned user interface, touchscreen capabilities and a new app store the Redmond crowd is hoping this will help the company regain its position amongst the cool kids in the IT industry.  Lately Apple, Google, Facebook, Amazon, Twitter and Salesforce.com are getting all the attention and credit for…