Category: Branding and Naming

Five Key Strategies for B2B Website Home Pages

There are hundreds of guides and blogs about to create content for your website, but I have seen very few on what to put on the most important page. But despite the lack of formal guidance, there is a relatively high level of consistency between the home pages of B2B software vendors – particularly in industry subsectors. In my last…

What Content Should be on a B2B Website Home Page?

The answer is “it depends.” If you are running a media site and want multiple visits per day from users, then the latest news or opinion articles would certainly be featured. If you are running a retail e-commerce site and want to maximize sales volume from repeat customers, then you might feature new products or items on sale. But in…

How to Get ROI from a Tradeshow

Tradeshows don’t generate many leads. But that doesn’t mean you shouldn’t do any marketing at tradeshows. The great thing about these events is that they gather a large number of people with similar interests in the same place at the same time. Face-to-face meetings are a critical part of building relationships with customers. If you are going to invest travel…