Category: Events and Tradeshows

How to Get ROI from a Tradeshow

Tradeshows don’t generate many leads. But that doesn’t mean you shouldn’t do any marketing at tradeshows. The great thing about these events is that they gather a large number of people with similar interests in the same place at the same time. Face-to-face meetings are a critical part of building relationships with customers. If you are going to invest travel…

Tradeshows Don’t Generate Leads

In my experience, tradeshows rarely generate many new leads.  Not because the sales team is hoarding all the business cards they collected at the show (marketing conspiracy theory #35).  But because buying patterns have shifted.  Anyone that wants to learn about a new technology doesn’t have to wait to visit you a booth at tradeshow (like they did back in…

Hire a Graphic Facilitator for Your Next Customer Event

Do you have a customer seminar or advisory board coming up in the next few months?  Are you looking to add a new element of creativity to your event to offset the monotony of all-day PowerPoint marathons?  Consider hiring a graphic facilitator.  Graphic Facilitation is the process of translating complex ideas into words and pictures in real time.  You have…