Category: Events and Tradeshows

How to Get ROI from a Tradeshow

Tradeshows don’t generate many leads. But that doesn’t mean you shouldn’t do any marketing at tradeshows. The great thing about these events is that they gather a large number of people with similar interests in the same place at the same time. Face-to-face meetings are a critical part of building relationships with customers. If you are going to invest travel…

Tradeshows Don’t Generate Leads

In my experience, tradeshows rarely generate many new leads.  Not because the sales team is hoarding all the business cards they collected at the show (marketing conspiracy theory #35).  But because buying patterns have shifted.  Anyone that wants to learn about a new technology doesn’t have to wait to visit you a booth at tradeshow (like they did back in…

Use Twitter to Decide Where To Spend Your Marketing Dollars

Marketers are always seeking to better understand their target buyers.  Better data about customers would not only help companies refine their messaging, but it would also help them optimize marketing spend.  CMOs and their leadership team struggle to answer questions such as:  What are the best websites to advertise on?  What trade shows should I exhibit at?  What are my…

The Problem with Tradeshows…

After reading the title of this post you are probably thinking – so there is only one problem with tradeshows?  Of course, there are a number of problems with tradeshows.  Many companies continue to have an overemphasis on tradeshows in their marketing strategy, neglecting web-based marketing activities that generate much higher returns.  Perhaps, Brian Halligan and Dharmesh Shaw put it…

Ask Questions at Tradeshows to Build Awareness

The ROI from exhibiting or sponsoring a tradeshow is increasingly being questioned by marketing and business executives. And for good reason – Compare the number of leads generated from a $50,000 tradeshow stand versus a similar investment in web-based marketing alternatives (e.g. Google Pay-Per-Click). Justifying an exhibit or sponsorship has grown even more challenging in the wake of the macro-economic recession that plagued the world throughout 2008-2009.

Give Away Umbrellas at Tradeshows in Seattle

I’m at the NACHA (National Automated Clearinghouse) Payments 2010 conference in Seattle, WA this week. When I checked-in at the registration booth I was pleasantly surprised by the free giveaway for show attendees – an umbrella. What a practical idea for a tradeshow in Seattle? And much better than the standard backpack or duffle bag that is thrown away by 95% of the show attendees.