Category: Gobbledygook

What Flight Attendants Can Teach Us about Marketing

I fly between 50,000 and 100,000 air miles per year on average.  So I have the opportunity to listen to at least one hundred of those pre-takeoff, air safety instruction announcements from various flight attendants on different airlines.  Sadly, most of these speeches are uninspired, monotone recitals of the legally-engineered scripts produced at headquarters.  Sometimes I wonder whether anyone at…

Cloud Computing and Batman

When I first heard about the concept of Cloud Computing about 18 months ago, my first reaction was – “This must be a joke!” How is “Cloud Computing” different than Utility Computing; Grid Computing; On Demand; Storage Service Providers; Storage as a Service; Software as a Service; and Application Service Providers? These are all new terms created by the IT industry over the past 10 years to describe the arrival of the ultimate, disruptive paradigm shift in computing. All of these terms are just variants of the same business model – hosted services managed by a third party provider with virtualized architectures, rapid scalability and a usage based billing model.

Sajak’s Law of Technology Marketing

If you are in the technology sector you are probably familiar with Moore’s law, which describes the exponential advances in computing hardware that have occurred over the past 50 years. Specifically, Gordon Moore, who was one of the co-founders of Intel, observed that the number of transistors that can be placed on an integrated circuit doubled every two years. There have been several adaptations of Moore’s law in other computing sectors. For example, Butter’s Law describes how the amount of data coming out of an optical fiber doubles every nine months. In this post, I will introduce a new principle in technology marketing which I refer to as Sajak’s law, named after the host of the popular game show Wheel of Fortune.