Category: Growth Hacking

Brand Hacking Strategies for Tech Marketers

Growth hacking continues to be a focus of many of the world’s fastest growing companies.  But most of the case studies on growth hacking are focused on demand generation and quickly ramping revenue. But I have encountered many companies recently that also have a strong focus on building their brand awareness. Most of these companies want to build a brand…

What Dropbox Can Teach Us About Marketing

In the past 12 months there has been a surge in adoption of cloud based storage services from pure-plays like Dropbox and Box.net as well as heavyweights such as Microsoft and Google. Unlike the boring, old “c: drive,” cloud file storage services have a tremendous buzz around them. Most consumers could not tell you what brand of hard drive is…

Ten Examples of Growth Hacking

I have read a number of blogs and articles about growth hacking over the past few years. Most of them talk in circles, citing a few examples of companies that made it big, but never really define what the term means. As a reader you cannot help but feel stupid for not understanding what the big deal is, but you…