Technology has become a critical factor in every marketing organization’s ability to be successful. Skills in areas such as website development; marketing automation management; CRM integration; search engine optimization and website analytics have become just as important as the traditional marketing disciplines of public relations, competitive analysis, brand management and product marketing.
“No matter how long you’ve been in the marketing business, right now you have three years of experience.”
I just finished reading an interesting book by Peter Sims entitled Little Bets. The book provides some fascinating insights about the true origins of innovation. The author extensively studied the techniques of popular artists such as Chris Rock, Sergey Brin, Larry Page and Jeff Bezos to better understand how they approach development of new ideas. Sims demonstrates in the book…
Innovation is without question the buzzword of the year in 2010. Every tradeshow I go to and every brochure I read is talking about how to improve innovation. When most Americans think about innovation they probably imagine companies such as Google, Cisco, Apple, Nintendo and other high tech leaders in Silicon Valley or Taiwan. But few people would probably list the high tech clusters in Jerusalem or Tel Aviv on their short list of innovation centers of the world. I was recently exposed to the fascinating world of innovation and entrepreneurialism that exists in Israel through a book called Startup Nation.