Category: innovation

How Technical is Your Marketing Organization

Technology has become a critical factor in every marketing organization’s ability to be successful.  Skills in areas such as website development; marketing automation management; CRM integration; search engine optimization and website analytics have become just as important as the traditional marketing disciplines of public relations, competitive analysis, brand management and product marketing.

Fail Fast and Fail Forward

I just finished reading an interesting book by Peter Sims entitled Little Bets.  The book provides some fascinating insights about the true origins of innovation.  The author extensively studied the techniques of popular artists such as Chris Rock, Sergey Brin, Larry Page and Jeff Bezos to better understand how they approach development of new ideas.  Sims demonstrates in the book…