Category: Intellectual Property and Patents

The Growing Commoditization of Content Marketing Strategies

As content marketing goes mainstream, it is growing more and more challenging for marketing organizations to differentiate their downloads from the competition. Next generation agencies that specialize purely in content development are leveling the playing field in many of the software subsectors.  As a result, even the “dinosaur,” old-tech companies are putting out decent content on a regular basis.  Everyone…

Eight Great Patent Strategies

As I mentioned in my last post, I recently finished reading Rembrandts in the Attic by Kevin G. Rivette and David Kline.  There were hundreds of ideas in the book about how to strategically manage your intellectual property assets for competitive advantage -far too many to write in a blog post.  But there were eight that I found particularly compelling.

Dusting Off Rembrandts in the Attic

I recently finished reading the book Rembrandts in the Attic by Kevin G. Rivette and David Kline.  I had purchased this book about 10 years ago with every intention of reading it.  But it sat on my bookshelf for nearly a decade until late this summer when Google acquired Motorola Mobility.  The real motivation for Google’s acquisition seemed to be…