Category: Lead Generation

Is Google is Killing Organic Search?

Since their introduction some 25 years ago, search engines have presented one of the greatest opportunities for small businesses to level the playing field with their larger rivals.  A startup that could figure out how to prominently rank in the organic search results could gain tons of brand exposure and direct tons of web traffic to its site with relatively…

Zero Clicks and the New Search Landscape

Over the past few years Google has been introducing various “SERP features” like knowledge panels that appear intermixed with its ads and organic search results.  These SERP features include rich media like images, videos, tweets, news stories, and company logos associated with the keyword as well as snippets of information like definitions, topic overviews, and FAQs. The team at Moz…

How Google is uSERPing Traffic with its Knowledge Panels

For the first 15 years of Google Search, its primary goal has been to get users off its Search Engine Results Page (SERP) as quickly as possible.  The Google.com page enabled users to enter in a keyword and it search engine would quickly serve up links to the best sites to learn more about the topic.  However, now the strategy…