Mobile apps are no longer a nice-to-have. They are an expectation. Your company needs an app, if only for marketing purposes. Your next customer event needs an app with the agenda, floorplan and live news feed. If you are a spokesperson, perhaps you yourself need an app to display your blogs, tweets and presentation materials. But finding talented developers who…
Today was the official launch of the new Apple iPhone 4 in several countries around the world. Judging by pre-order sales it appears that Apple has lived up to its statement that “This changes everything again.” Regardless of how quickly IT organizations embrace the Apple device, there is one group of people within technology organizations who need to have access to the iPhone. Which one? The marketing organization, of course. There are two primary users within marketing – the communications group and product management, which should both have access to these devices.
In my last post, I commented on how the new features in Kindle 2.0 foreshadow Amazon’s intent to compete with RIM and Apple in the multi-function, mobile device sector. We could debate the wisdom of the technology leader’s strategies with mobile devices for hours, but in this post I wanted to focus on what corporate marketer’s strategy should be with these mobile devices.
There are a number of additional features introduced with the Kindle 2.0 that foreshadow a future intent to compete with Apple’s iPod and RIM’s blackberry to be the preferred mobile computing device. In this post, I outline four features that Apple and RIM should be concerned about.