Category: Mobile Devices

Every Marketing Department should buy a New iPhone

Today was the official launch of the new Apple iPhone 4 in several countries around the world. Judging by pre-order sales it appears that Apple has lived up to its statement that “This changes everything again.” Regardless of how quickly IT organizations embrace the Apple device, there is one group of people within technology organizations who need to have access to the iPhone. Which one? The marketing organization, of course. There are two primary users within marketing – the communications group and product management, which should both have access to these devices.

Using Kindle to Ignite Your Marketing Strategy

In my last post, I commented on how the new features in Kindle 2.0 foreshadow Amazon’s intent to compete with RIM and Apple in the multi-function, mobile device sector. We could debate the wisdom of the technology leader’s strategies with mobile devices for hours, but in this post I wanted to focus on what corporate marketer’s strategy should be with these mobile devices.