Category: Product Management

Ways to Issue Technical Equity for Your Platform

In my last post I discussed how companies could issue technical equity to their customers and third party developers. By allowing customers and developers to build extensions to your platform with APIs and SDKs you make can effectively make them shareholders that have a vested interest in your long term success. The process starts with your technical IPO – the…

What Office Space Can Teach Us about Product Management

Although the discipline of product management continues to be more and more critical to technology companies with each passing year, I still find that many people in the corporate world do not understand the function.  First, there are those who believe product management has all the power in the organization.  But in many technology companies especially smaller ones, I find this…

How Cloud Computing is Changing Product Management

Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days.  Almost every technology vendor has announced a cloud strategy – even the traditional software zealots.  But what do cloud computing and SaaS mean for product managers?   The impacts are more significant than you may think.  From pricing and profitability measurement to sales and marketing, cloud is having a noteworthy influence on the…