Category: Search

Search – When It’s Good to Be at the Bottom of the Page

There is one source that I have found to consistently have been more helpful then Google when researching a topic for business or educational purposes – Wikipedia.   Suppose you are researching a topic such as US Health Care Reform or Global Climate Change to better understand what it is all about.  You could Google the phrase, but a healthy percentage of the…

Optimize Image and File Names for Search Engines

Corporate marketing organizations are missing a significant opportunity to improve search engine placement by not thinking more strategically about image and file naming strategies. Search is continuing to evolve. End-users are no longer restricted to web search. Yahoo!, Bing and Google are each offering users more ways to search for specific types of content – news, blogs, books, images, videos and shopping catalogs, which means you need to think beyond HTML in content optimization. By taking a few simple steps in file and image names you can improve placement on these alternative search mechanisms easily.