Category: Web 2.0 and Social Networking

Marketers – What is Your Career Bucket List?

Imagine you are 65 and approaching retirement. As you look back on your career, what list of accomplishments would want to list for yourself? Hopefully you have made the types of money that you wanted. And hopefully you have built hundreds of relationships some of which continue as friendships after retirement. But what are the things you would want your…

Landing Pages Should Offer Downloads to the Cloud (Not Just Your Hard Drive)

Cloud Storage services such as Dropbox, Box.net, Google Drive and Microsoft OneDrive are growing quickly in popularity as more and more users prefer to have their content accessible on multiple devices rather than tethered to their hard drive.  As the usage of these services grow cloud storage providers have an opportunity to leverage their identity models and security credentials on…

Use Twitter to Decide Where To Spend Your Marketing Dollars

Marketers are always seeking to better understand their target buyers.  Better data about customers would not only help companies refine their messaging, but it would also help them optimize marketing spend.  CMOs and their leadership team struggle to answer questions such as:  What are the best websites to advertise on?  What trade shows should I exhibit at?  What are my…

Personal Brand versus Corporate Brand

Over the past six months I have noticed the phrase “personal brand” popping up more frequently than ever before. Usually, the phrase is used in the context of a complaint about someone’s social media approach. Personal brand is a politically correct way of saying “self-promotion.” And it is particularly challenging with spokespersons and thought leaders that are amongst the most…

Don’t Hire a Developer to Build Your Next Mobile App, Do It Yourself with AppMachine

Mobile apps are no longer a nice-to-have. They are an expectation.  Your company needs an app, if only for marketing purposes.  Your next customer event needs an app with the agenda, floorplan and live news feed.  If you are a spokesperson, perhaps you yourself need an app to display your blogs, tweets and presentation materials.  But finding talented developers who…

How Technical is Your Marketing Organization

Technology has become a critical factor in every marketing organization’s ability to be successful.  Skills in areas such as website development; marketing automation management; CRM integration; search engine optimization and website analytics have become just as important as the traditional marketing disciplines of public relations, competitive analysis, brand management and product marketing.

How Social Media is Changing Journalism (and Tradeshows)

Last month I watched a fascinating movie called the Bang Bang Club, which chronicles the lives of four photojournalists in South Africa. The group, which included Pulitzer Prize winners Greg Marinovich and Kevin Carter, conducted a series of high-risk photo shoots portraying the violence and civil unrest that marked the Apartheid era. The Bang Bang Club risked their lives entering…

Inbound Marketing

I picked up a copy of Inbound Marketing by Brian Halligan and Dharmesh Shah because of the non-stop buzz that I am hearing about Hubspot.  I did find much of the content to be similar to the other great inbound marketing books by David Meerman Scott (New Rules of Marketing & PR), Charlene Li/Josh Bernoff (Groundswell) and Ann Handley/C.C. Chapman (Content Rules). …