As marketers, we always remind webinar presenters to use a landline phone to deliver their presentation. Using a traditional phone usually improves the quality of the audio broadcast and the recording. Traditional phone lines have less risk of being garbled or losing connectivity. But what happens when your webinar presenters don’t have a landline?
Category: Webinars
Maximizing the Second Life of Your Content
You pushed aggressively for six weeks to promote a big webinar. Sadly only 500 attendees joined the live session – less than 50% of the 1000 you were hoping for. Was it a failure? Perhaps or perhaps not. It is too early to tell. The live webinar is the beginning, not the end, of the lifecycle for this content (assuming…
How Best to Engage Your Webinar Viewers? Interrupt them regularly
No matter how good your slides are and how dynamic your presenter is, listening to 30 minutes of non-stop content is challenging for end-users. You should plan to interrupt the formal presentation every 15 minutes with an activity to engage the audience.
Make Different Slides for Your Webinars
Most people watching a webinar are not viewing it projected onto a large screen as if it were a formal, in-person presentation. Instead most are watching on their laptop screen or an external monitor attached to the laptop. Some may be viewing your webinar on a mobile device or tablet. Furthermore, you can assume that those on a laptop do…
Offer Free Certification Credits for Prospects who Attend Your Webinar
Earlier this week I received a webinar invitation from an e-invoicing company. I probably get 5-10 invitations to webinars a week most of which I ignore. But this one caught my eye. The reason I found this particular webinar more interesting than others was the promotion, which offered a free continuing education credit to attendees. This is a technique I think more technology vendors should experience with to boost webinar attendance levels.
