Category: Webinars

Cord Cutting Complicates Corporate Webinars

As marketers, we always remind webinar presenters to use a landline phone to deliver their presentation. Using a traditional phone usually improves the quality of the audio broadcast and the recording. Traditional phone lines have less risk of being garbled or losing connectivity. But what happens when your webinar presenters don’t have a landline?

Make Different Slides for Your Webinars

Most people watching a webinar are not viewing it projected onto a large screen as if it were a formal, in-person presentation.  Instead most are watching on their laptop screen or an external monitor attached to the laptop.  Some may be viewing your webinar on a mobile device or tablet.   Furthermore, you can assume that those on a laptop do…

Offer Free Certification Credits for Prospects who Attend Your Webinar

Earlier this week I received a webinar invitation from an e-invoicing company. I probably get 5-10 invitations to webinars a week most of which I ignore. But this one caught my eye. The reason I found this particular webinar more interesting than others was the promotion, which offered a free continuing education credit to attendees. This is a technique I think more technology vendors should experience with to boost webinar attendance levels.