Demand

Demand Generation and Marketing Operations

For B2B SaaS, Cloud, and Technology Providers

High growth companies don’t just generate leads – they engineer revenue! The best marketing organizations are building marketing machines that deliver and predictable and consistent flow of new opportunities into the sales pipeline with factory-like precision. Today’s B2B Tech marketers have more options than ever at their disposal to build their assembly lines.

Emerging Technologies and Strategies

  • Intent Data – Highlighting upstream demand from 3rd party media, technology, and online review sites.
  • Account Based Marketing – Techniques such as predictive analytics, targeted advertising, and personalized content.
  • Conversational Marketing – Virtual assistants as an alternative to forms to engage prospects.

Established Best Practices

  • Search Engines – Organic SEO for first page ranking on keywords as well as paid search campaigns.
  • Content Marketing – Blog posts, white papers, live webinars, buyer’s guides, and industry research.
  • Dimensional Mail – Creative gifts and interactive electronics delivered to key decision makers.

Recent Articles about Demand Generation

Is Google is Killing Organic Search?

Since their introduction some 25 years ago, search engines have presented one of the greatest opportunities for small businesses to level the playing field with their larger rivals.  A startup that could figure out…

Zero Clicks and the New Search Landscape

Over the past few years Google has been introducing various “SERP features” like knowledge panels that appear intermixed with its ads and organic search results.  These SERP features include rich media like images, videos,…

Cord Cutting Complicates Corporate Webinars

As marketers, we always remind webinar presenters to use a landline phone to deliver their presentation. Using a traditional phone usually improves the quality of the audio broadcast and the recording. Traditional phone lines…

Marketing Can Prospect More Broadly than Sales

“Marketing can prospect more broadly than sales in key accounts.”  I love making that statement in a room full of sales leaders.  You can just feel the tension in the room as the hair…

Do Leads with C-Level Executives Outperform Other Leads?

In my last post, I discussed the common challenge that CMOs face with sales leaders who become obsessively focused on getting “premium leads” with C-Level executives.  See my post on “Glen Garry Leads.”  Your…

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