Demand Generation and Marketing Operations
For B2B SaaS, Cloud, and Technology Providers
High growth companies don’t just generate leads – they engineer revenue! The best marketing organizations are building marketing machines that deliver and predictable and consistent flow of new opportunities into the sales pipeline with factory-like precision. Today’s B2B Tech marketers have more options than ever at their disposal to build their assembly lines.
Emerging Technologies and Strategies
- Intent Data – Highlighting upstream demand from 3rd party media, technology, and online review sites.
- Account Based Marketing – Techniques such as predictive analytics, targeted advertising, and personalized content.
- Conversational Marketing – Virtual assistants as an alternative to forms to engage prospects.
Established Best Practices
- Search Engines – Organic SEO for first page ranking on keywords as well as paid search campaigns.
- Content Marketing – Blog posts, white papers, live webinars, buyer’s guides, and industry research.
- Dimensional Mail – Creative gifts and interactive electronics delivered to key decision makers.
Recent Articles about Demand Generation