How Google is uSERPing Traffic with its Knowledge Panels

For the first 15 years of Google Search, its primary goal has been to get users off its Search Engine Results Page (SERP) as quickly as possible.  The Google.com page enabled users to enter in a keyword and it search engine would quickly serve up links to the best sites to learn more about the topic.  However, now the strategy…

What is the Best Profile for a Software BDR?

REOne of the most popular strategies for demand generation at tech companies has become hiring a team of Business Development Reps (BDRs) to perform outreach. The goal of a BDR is to engage prospects via email, phone, or social media then schedule an appointment with a qualified lead for the field sales organization. The sales rep performs further qualification and…