Zero Clicks and the New Search Landscape

Over the past few years Google has been introducing various “SERP features” like knowledge panels that appear intermixed with its ads and organic search results.  These SERP features include rich media like images, videos, tweets, news stories, and company logos associated with the keyword as well as snippets of information like definitions, topic overviews, and FAQs. The team at Moz…

How Google is uSERPing Traffic with its Knowledge Panels

For the first 15 years of Google Search, its primary goal has been to get users off its Search Engine Results Page (SERP) as quickly as possible.  The Google.com page enabled users to enter in a keyword and it search engine would quickly serve up links to the best sites to learn more about the topic.  However, now the strategy…

Every Product Will Become a Service

In the next ten years every major product will become available in a subscription or “as-a-service” model. Innovators in every category of product are shifting away from the traditional transactional product sale of the 20th century towards service-centric models. These new “as-a-service” paradigms are designed to provide higher levels of value to the customer with a goal of building longer-term…