B2B Marketing Teams have a wide range of responsibilities, but they all connect to three main themes – 1) Build an amazing brand, 2) Stuff the pipeline with leads, and 3) Tell a great story.
The California Privacy Rights Act (CPRA) – Questions for B2B Tech Marketers
The new California Privacy Rights Act (CPRA) builds upon the California Consumer Privacy Act (CCPA) that went into effect in 2020. CPRA will bring a level of privacy rights similar those afforded under GDPR to the 40M residents of California. Although much of the language in the CPRA legislation targets B2C marketing programs, it applies to B2B marketing programs as…
Is Google is Killing Organic Search?
Since their introduction some 25 years ago, search engines have presented one of the greatest opportunities for small businesses to level the playing field with their larger rivals. A startup that could figure out how to prominently rank in the organic search results could gain tons of brand exposure and direct tons of web traffic to its site with relatively…
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