Developing an SLA between Sales and Marketing

One of the best ways to build collaboration between sales and marketing is to establish a formal SLA between the two organizations.  The SLA can cover a wide range of business processes and reporting metrics, but the most important aspect will be establishing quantifiable goals for lead generation. In some cases, the SLA might define the total number of leads…

Zero Clicks and the New Search Landscape

Over the past few years Google has been introducing various “SERP features” like knowledge panels that appear intermixed with its ads and organic search results.  These SERP features include rich media like images, videos, tweets, news stories, and company logos associated with the keyword as well as snippets of information like definitions, topic overviews, and FAQs. The team at Moz…

How Google is uSERPing Traffic with its Knowledge Panels

For the first 15 years of Google Search, its primary goal has been to get users off its Search Engine Results Page (SERP) as quickly as possible.  The Google.com page enabled users to enter in a keyword and it search engine would quickly serve up links to the best sites to learn more about the topic.  However, now the strategy…