Tag: brand management

Marketing Executives Should Begin to Think Cradle-to-Cradle

I believe that every marketing executive needs to become knowledgeable about the environmental crisis in order to effectively lead in today’s socially responsible corporations. Marketing leaders must ensure that product managers are considering sustainability as a key requirement for new offerings just as they do price, features and service levels. Communications professionals must understand the key principles of Corporate Social Responsibility as they evolve their brand promise to customers.