Tag: buyer persona

Downloadable Apps – The New, New Thing in Lead Generation

Over the past 10 years one of the most effective ways to generate leads has been to offer prospective buyers “premium content” in exchange for their content details.   Most buyers are willing to fill out a gated form with their name and email address in exchange for access to re-playable webinars, white papers, sponsored research and e-books.  But over the…

What Chrysler’s SuperBowl Ad Can Teach Us About Buyer Personas

In 2012, Chrysler’s Halftime in America commercial got my vote for the best SuperBowl advertisement. Once again in 2013, Chrysler topped all the others with this year’s “God Made a Farmer” video. The commercial featured compelling visuals and a powerful voiceover, but without question the most powerful element was the message.