Tag: content marketing

Sales Rep Not Present

If you have ever worked in the retail or credit card industry you may be familiar with the concept of a “card not present” transaction.  The term refers to purchases that occur over the Internet, the phone or via mail.  Card not present transactions introduce a unique set of challenges.  Because the buyer is not face to face with the seller…

Fantasy Content League – How to Get Started

In my last post I introduced the concept of a fantasy content league.  Similar to a fantasy football league, a content league assigns point values to each of the various content marketing activities conducted by the players (your subject matter experts).  The competition created through this gamification model will lead to a much higher velocity of content generation from your…

Why You should Hire a Training Professional for Your Marketing Organization

One of the best ways to nurture relationships with prospective buyers is to provide educational content. For many technology products, buyers are craving information about the business benefits of the technology; how it works; how to implement it; and how to support it.  Some prospects will want to digest this information in white papers and wikis while others might prefer to…