Tag: downloadable apps

Downloadable Apps – The New, New Thing in Lead Generation

Over the past 10 years one of the most effective ways to generate leads has been to offer prospective buyers “premium content” in exchange for their content details.   Most buyers are willing to fill out a gated form with their name and email address in exchange for access to re-playable webinars, white papers, sponsored research and e-books.  But over the…