An eponymous law refers to a prediction or observation which is credited towards a specific person. Perhaps, the best known Eponymous law in the technology industry is that of Moore’s law which states that the complexity of integrated circuits doubles every 24 months. But Moore’s is just one of many such as Metcalfe, Reed and Amara credited with a technology law. Technology vendors should leverage these types of laws and observations in their marketing approaches. However, there will undoubtedly be scenarios in which none of the existing eponymous laws apply to your market sector. In such a scenario, I would encourage you to create your own. Of course, the law will not be taken seriously by the PhDs in the Silicon Valley community. However, such eponymous laws can be quite effective in illustrating concepts for investors, analysts, partners, customers and employees.