Tag: Hiring Marketing Professionals

CMOs Should Hire Managers of One

There is a great chapter in the book Rework called “Hiring Managers of One,” which is a concept that I think is critical for success and product management.   The authors state: “Managers of one are people who come up with their own goals and execute them…They don’t need heavy direction…They don’t need daily check-ins…When you leave them alone, they surprise…

Use Online Content to Judge Marketing Candidates You Are Considering Hiring

37 Signals book, Getting Real, recommends judging potential technology hires based upon their open source contributions. Using open source provides an unparalleled level of transparency that cannot be achieved by placing reference calls, reviewing prior work samples and verifying educational history. As I was reading this essay, I could not help but think that one should apply the same principle with marketing personnel, especially for roles which require content creation.