Tag: magic quadrant

The Magic Quadrant and the Million Dollar Question

Here is one of the most challenging situations in analyst relations. Gartner is publishing a new Magic Quadrant for one of the markets you compete in. Your product meets the minimum criteria to participate (e.g. revenues, feature/functionality, customer references). However, you know that you will not place favorably. Think lower left corner! Do you participate in the Magic Quadrant or…