Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days. Almost every technology vendor has announced a cloud strategy – even the traditional software zealots. But what do cloud computing and SaaS mean for product managers? In a recent report, Forrester Research stated that “No member of the development effort faces greater change in moving into the SaaS world…
Tag: Pricing
Chris Anderson’s Book Free – Worth Every Penny!
Chris Anderson’s Free is a must read for anyone responsible for pricing, strategy or marketing in a corporation. I must admit that before reading the book I was skeptical of free. I have always viewed free as just a marketing gimmick that was transparent to most consumers. However, after reading Anderson’s explanations I have changed my perspective 180 degrees.
