Tag: social media

Four Types of Crowdsourcing

I recently finished reading Jeff Howe’s book Crowdsourcing. One of the key takeaways I gained from the book was that there are multiple approaches to crowdsourcing. Some depend upon active collaboration within virtual community of individuals, while others benefit from the opposite. For example, prediction markets maximize value not through collaboration, but from minimal interaction between participants. In the final chapter of the book, Howe describes the four primary types of crowdsourcing – 1) Crowd Wisdom; 2) Crowd Creation; 3) Crowd Voting and 4) Crowd Funding

Four Guiding Principles from the World Wide Rave

If you have not picked up a copy of World Wide Rave I would encourage you to do so. It is a quick read that is full of interesting case studies and guiding principles. For example, there are helpful checklists such as 10 recommendations for creating YouTube videos and 16 rules for designing great e-books. There are too many good ideas to try to comment on, but I did want to call attention to four key principles that I found particularly compelling while reading the book.