Tag: social technographics

Are Malcolm Gladwell’s Mavens and Connectors the Key to Social Media Success?

In my last post, I described Paul Revere as an historical case study of excellent word-of-mouth marketing.  This was not my idea, but rather a concept presented in Malcolm Gladwell’s first book the Tipping Point, which I recently finished reading.  Upon reflecting on some of the concepts in the book, I believe that Gladwell’s work was five, if not ten…