Tag: superbowl ad

What Chrysler’s SuperBowl Ad Can Teach Us About Buyer Personas

In 2012, Chrysler’s Halftime in America commercial got my vote for the best SuperBowl advertisement. Once again in 2013, Chrysler topped all the others with this year’s “God Made a Farmer” video. The commercial featured compelling visuals and a powerful voiceover, but without question the most powerful element was the message.