Tag: Zappos

Does Awesome Customer Service Trump Excellent Marketing?

A few weeks ago I had the opportunity to read Tony Hseih’s book Delivering Happiness.  Tony is the CEO of Zappos, the phenomenally successful online shoe retailer that grew to $1B in sales within less than 10 years then was acquired by Amazon.com.  Zappos has many non-traditional approaches to its business model.  One of its relatively unique philosophies surrounds its…