CMO Perspectives
Steve Keifer offers his perspective on the top functions in B2B SaaS marketing, including topics such as building brand awareness, generating a sales pipeline, and maximizing product marketing. He shares common pitfalls, lessons learned, and best practices from experiences leading marketing at various SaaS and cloud companies. The videos are useful for current marketing leaders and aspiring CMOs as well as CEOs and investors seeking to better understand go-to-market in the SaaS industry.
The Three RRRs in Branding
Recognition, Reputation, and Ranking
Next Level Product Marketing
Beyond The Four Ps
How to Generate Leads
Outbound, Inbound, and Community
Building a Customer Community
Advocacy, Loyalty, and Exclusivity
Designing the BDR Organization
Five Issues to Consider for Optimizing Outbound
Sales and Marketing Relationship
How CMOs with Sales Experience Can Better Align GTM
