Skip to main content

SaaS, Cloud & Tech Marketing

Best Practices for B2B Go-to-Market

Welcome to Bantrr, a place to banter and debate about the best way to generate leads, build brands, and scale go-to-market functions. Whether you are an experienced CMO seeking some new inspiration or a beginner-level marketer learning the basics, you’ll find lots of original ideas and useful strategies here.

Business Strategy

New categories, business models, pricing strategies.
Read more »

Brand Awareness

Analysts, PR, tradeshows, creative, and web design.
Read more »

Demand Generation

SEO, digital ads, webinars, email, and content.
Read more »

BDRs and Sales

Channel partners, RFPs, sales ops, and enablement.
Read more »

Product Marketing

Messaging, competitive intel, buyer persona, ICP.
Read more »

Marketing Operations

Martech stack, budget, org design, privacy regs.
Read more »

Budgeting, Staffing and Goals

CMO Annual Planning Kit

At many SaaS and cloud companies, the strategic planning process has taken on a life its own.

Not only do CMOs have to develop an annual plan for the start of each fiscal year, but there is often a need to build multi-year plans to support fundraising efforts with venture capital and private equity firms.

Budget Planning

Jump start your annual planning process with this list of 100 common B2B marketing budget line items.
Get the list »

Organization Design

View this comprehensive list of the 40 different B2B marketing functions to identify the skills your org needs.
Get the list »

Pipeline Targets

Use this four step methodology to calculate the number of wins, pipeline, and leads you need to generate.
Learn how »

Sourcing Talent

Learn how to build a marketing talent graph to identify the five best sources of talent for your growing team.
Learn how »

Building a Blue Ocean

New Category Creation Strategies

Most SaaS and cloud startups set their sights on disrupting large, established markets. But there are others who are more ambitious. They focus on inventing new categories of software with capabilities that customers don’t even realize they want or need.

The failure rate on new category creation is high, but those who are successful grow into ginormous companies that dominate their market.
What separates the successful category leaders from the rest of the pack? We studied dozens of new sales, marketing, finance, human resources, and supply chain categories to learn their secrets.


Success Criteria

Don’t just help customers achieve their goals. Help them to redefine their long-term success metrics.
Learn how »

The Technology Stack

Don’t just plug in to the customer’s ecosystem. Displace the existing tech stack with a new platform.
Read more »

The Business Processes

Don’t just improve incrementally on business processes. Help customers reinvent how work is done.
Learn how »

The Organization Chart

Don’t just get customers to learn your tech. Help them create new job functions and career paths.
Read more »

The Latest Bantrr

Trending Topics in B2B SaaS Marketing

Our latest thinking with a focus on the growing commoditization of B2B marketing in today’s hyper-automated, AI-driven world. We’ll explore strategies on how to stand out from the noise and differentiate your marketing from the competition.

illustration of product creative team designing a marketecture diagram
Current Insights

Designing a Marketecture Diagram

Key questions to consider when designing a marketecture diagram including the target audience,…
abstract illustration of business man looking for content on dark green background
Content Marketing

The Top Sites for Great SaaS Content

Want to learn more about the SaaS business model and how to scale…
abstract illustration of venture capitalists growing a startup on green background
Content Marketing

Venture Capital Content Marketing

Venture capital firms are building out content libraries for thought leadership. 5 firms…
abstract illustration with business woman cheering from megaphone on yellow background

Outbound Email is Out-of-Control

SDRs are sending out millions of automated emails, many of which have the…
Abstract illustration of a castle with a moat in front of it on red background
Brand Awareness
Building a Marketing Moat
abstract illustration of business man with laptop sitting atop resume on blue background
Why CMOs have the Shortest Tenure of Any Exec
Abstract illustration of business people discussion marketing charts on purple background
The Commoditization of B2B SaaS Marketing
illustration of festival with balloon, stands on dark red background
5 Interesting Learnings from Exhibitors at SaaStr 2022