Best Practices for Tech Companies
Welcome to Bantrr, a place to banter and debate about the best way to generate leads, build brands, and scale go-to-market functions. Authored by Steve Keifer, a 5X B2B SaaS CMO, Bantrr covers topics ranging from BDRs to business models. Whether you are an experienced CMO seeking some new inspiration or a beginner-level marketer learning the basics, you’ll find lots of original ideas and useful strategies here.
Business Strategy
New categories, business models, pricing strategies.
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Brand Awareness
Analysts, PR, tradeshows, creative, and web design.
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Demand Generation
SEO, digital ads, webinars, email, and content.
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BDRs and Sales
Channel partners, RFPs, sales ops, and enablement.
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Product Marketing
Messaging, competitive intel, buyer persona, ICP.
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Marketing Operations
Martech stack, budget, org design, privacy regs.
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Budgeting, Staffing and Goals
CMO Annual Planning Kit
At many SaaS and cloud companies, the strategic planning process has taken on a life its own.
Not only do CMOs have to develop an annual plan for the start of each fiscal year, but there is often a need to build multi-year plans to support fundraising efforts with venture capital and private equity firms.
Budget Planning
Jump start your annual planning process with this list of 100 common B2B marketing budget line items.
Get the list »
Organization Design
View this comprehensive list of the 40 different B2B marketing functions to identify the skills your org needs.
Get the list »
Pipeline Targets
Use this four step methodology to calculate the number of wins, pipeline, and leads you need to generate.
Learn how »
Sourcing Talent
Learn how to build a marketing talent graph to identify the five best sources of talent for your growing team.
Learn how »
Building a Blue Ocean
New Category Creation Strategies
Most SaaS and cloud startups set their sights on disrupting large, established markets. But there are others who are more ambitious. They focus on inventing new categories of software with capabilities that customers don’t even realize they want or need.
The failure rate on new category creation is high, but those who are successful grow into ginormous companies that dominate their market.
What separates the successful category leaders from the rest of the pack? We studied dozens of new sales, marketing, finance, human resources, and supply chain categories to learn their secrets.
Re-Defining
Success Criteria
Don’t just help customers achieve their goals. Help them to redefine their long-term success metrics.
Learn how »
Re-Inventing
The Technology Stack
Don’t just plug in to the customer’s ecosystem. Displace the existing tech stack with a new platform.
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Re-Imagining
The Business Processes
Don’t just improve incrementally on business processes. Help customers reinvent how work is done.
Learn how »
Re-Designing
The Organization Chart
Don’t just get customers to learn your tech. Help them create new job functions and career paths.
Read more »
The Latest Bantrr
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