Tag: branding

Brand Hacking Strategies for Tech Marketers

Growth hacking continues to be a focus of many of the world’s fastest growing companies.  But most of the case studies on growth hacking are focused on demand generation and quickly ramping revenue. But I have encountered many companies recently that also have a strong focus on building their brand awareness. Most of these companies want to build a brand…

Hire a Kindergartener to Name Your Next Product

My six year old recently finished Kindergarten. While he learned many different things he learned this year, perhaps his biggest accomplishment was mastering basic reading and writing. In Kindergarten writing courses the teachers are not so much focused on accuracy of spelling and penmanship.  Instead they more focus on methodology. In other words, children are taught to sound out the…