Tag: Cloud Computing

Windows 8 and Software Release Naming Strategies

Last Friday was the long-anticipated release of Microsoft’s Windows 8 operating system.  With a redesigned user interface, touchscreen capabilities and a new app store the Redmond crowd is hoping this will help the company regain its position amongst the cool kids in the IT industry.  Lately Apple, Google, Facebook, Amazon, Twitter and Salesforce.com are getting all the attention and credit for…

How Cloud Computing is Changing Product Management

Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days.  Almost every technology vendor has announced a cloud strategy – even the traditional software zealots.  But what do cloud computing and SaaS mean for product managers?   The impacts are more significant than you may think.  From pricing and profitability measurement to sales and marketing, cloud is having a noteworthy influence on the…

Platform Business Models

A few months ago I read an excellent book by Phil Simon entitled the Age of the Platform.  This is a must read for any strategist in the technology sector.  Platforms are, without question, the most successful business model of the 21st century.  And the current market valuations of companies such as Apple, Google, Facebook and Amazon.com provide excellent proof…

Explaining Platform as a Service – Part 2

In my last post, I discussed the business rationale behind one of the key tenets of cloud computing – Infrastructure as a Service or IaaS.  Services such as Amazon.com’s EC2 enable startups to avoid all the painful, costly and time-consuming efforts of setting up a data center infrastructure.  With IaaS new companies do not need to invest as much in…

Explaining Platform-as-a-Service to Business Executives

Everyone is talking about cloud computing these days.  As a spokesperson at a technology firm I am often asked to my opinion of the various models by employees, journalists and customers.  Perhaps the most confusing concept in the area of cloud computing is Platform as a Service or PaaS.  I recently completed reading Marc Benioff’s book Behind the Cloud, which…

Cloud Product Managers need to Take More Responsibility for Operational Aspects of their Services

In my last post, I began a discussion on how the role of product managers is changing with the emergence of SaaS and cloud computing.  One of the most significant differences product managers need to embrace surrounds the pricing model.  Another significant challenge is in the area of requirements gathering.  Product managers need to not only define the features and…

Pricing Cloud Services

Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days.  Almost every technology vendor has announced a cloud strategy – even the traditional software zealots.  But what do cloud computing and SaaS mean for product managers?  In a recent report, Forrester Research stated that “No member of the development effort faces greater change in moving into the SaaS world…

Top 10 Outside In Marketing Posts of 2010

With 2010 drawing to a close, I thought I would recap the Top 10 posts of the year.  Once again Social Media and Inbound Marketing dominated mindshare amongst marketing professionals.  The hype over Mobile devices and Cloud Computing reached all time highs in the technology vendor community.  The rankings below were determined by WordPress based upon page hits.

Three Funny Cloud Computing Videos

This past weekend I had the opportunity to present at Product Camp DC on the topic of Designing Products for the Cloud.  There was a great discussion amongst the group in the room which represented a range of SaaS, cloud computing and traditional technology vendors.  To kick-off the presentation I shared a few of the funnier videos that I have…