You pushed aggressively for six weeks to promote a big webinar. Sadly only 500 attendees joined the live session – less than 50% of the 1000 you were hoping for. Was it a failure? Perhaps or perhaps not. It is too early to tell. The live webinar is the beginning, not the end, of the lifecycle for this content (assuming…
Tag: content factory
Building the Content Factory
Everyone is talking about content marketing these days, but successfully executing such a strategy requires the ability to consistently deliver high-quality content on a regular basis. Hiring a journalist or a content marketing manager is a big step in the right direction, but success requires more a team effort. You need a content factory. This factory will include many traditional…
