Tag: content factory

Maximizing the Second Life of Your Content

You pushed aggressively for six weeks to promote a big webinar. Sadly only 500 attendees joined the live session – less than 50% of the 1000 you were hoping for. Was it a failure? Perhaps or perhaps not.  It is too early to tell.  The live webinar is the beginning, not the end, of the lifecycle for this content (assuming…

Building the Content Factory

Everyone is talking about content marketing these days, but successfully executing such a strategy requires the ability to consistently deliver high-quality content on a regular basis.  Hiring a journalist or a content marketing manager is a big step in the right direction, but success requires more a team effort.  You need a content factory.  This factory will include many traditional…