Tag: Google Innovation Time

Google Your Marketing Group – Encourage your Thought Leaders to Spend 20% of their Time Developing Content

Google encourages its employees to spend 20% of their time on creative endeavors – a concept it calls “Innovation Time.” Many of Google’s most popular products including Gmail and Adsense originated from these independent projects. Google executives have stated that 50% of Google’s new product launches have originated from the 20% of free time employees have to pursue these discretionary activities. I think that marketing executives should embrace a similar principle for the key thought leaders.