Today was the official launch of the new Apple iPhone 4 in several countries around the world. Judging by pre-order sales it appears that Apple has lived up to its statement that “This changes everything again.” Regardless of how quickly IT organizations embrace the Apple device, there is one group of people within technology organizations who need to have access to the iPhone. Which one? The marketing organization, of course. There are two primary users within marketing – the communications group and product management, which should both have access to these devices.