Tag: malcolm gladwell

Paul Revere – A Case Study in Word of Mouth

On the night of April 18th, 1775, Paul Revere was instructed to ride from Boston to Lexington to warn John Hancock and Samuel Adams that the British Army was marching towards Boston. He set out near midnight for Revere’s now famous 2-hour, 13 mile journey. Along the way to Lexington Revere stopped at numerous small villages to warn the townspeople of the impending threat. In every town he knocked on doors and explained the situation to local villagers. The result was that news of the British troop movements spread like wildfire. Church bells rang. Drums were beat. Revere’s actions are believed to have triggered as many as 40 additional riders were believed to have traveled throughout the surrounding areas on horseback to spread the news. The viral nature of Revere’s message resulted in a well-organized and fierce resistance for the British when they arrived in Lexington.