Tag: Product Launch Date

10.10.10 – The Ultimate Product Launch Date

In just over four months from today, marketers around the world will have the opportunity to launch a new product on what is arguably the coolest launch date possible – October 10th, 2010 (10.10.10). This date only occurs once a century. Surprisingly, few other businesses have capitalized on this rare numbering phenomenon for marketing purposes. Perhaps the best strategy I have seen comes from Stone Brewing Company, which has been releasing a series of “Vertical Epic Ales” one year, one month and one day apart starting on 02.02.02.