Tag: Sales Tools

Nine Out of Ten Channel Partnerships Fail

In the world of B2B software everyone wants to get someone else to sell their products. If you can find another company that already has relationships with your target buyers, then you can not only lower customer acquisition costs, but also accelerate growth. While many software CEOs share this dream of leveraging external sales channels to expand distribution, very few…

How PowerPoint Slides are Like Friends Episodes

I wasn’t the biggest fan of the show Friends.  After the first two seasons I thought both the humor and plots of the episodes became predictable and routine.  However, it is hard to argue that Friends did not have a significant impact on American culture.  I remember people walking around in the late 1990s emulating Joey’s famous “How you doing?”…