Tag: second life of content

Maximizing the Second Life of Your Content

You pushed aggressively for six weeks to promote a big webinar. Sadly only 500 attendees joined the live session – less than 50% of the 1000 you were hoping for. Was it a failure? Perhaps or perhaps not.  It is too early to tell.  The live webinar is the beginning, not the end, of the lifecycle for this content (assuming…