Tag: secondary market research

Don’t Focus on What the Analysts are Saying about Your Market

It is early December.  And all across the globe technology vendor strategists are busy devising their product roadmaps, marketing programs and strategic priorities for 2011.  One of the sources that almost every vendor will consult is secondary research from the analyst community (e.g. Gartner, Forrester, IDC).  There are numerous companies whose product management organizations heavily depend upon analyst market research…