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Steve Keifer

Steve Keifer is a CMO who has led marketing and product at six different SaaS, cloud, and technology organizations over the past 20 years where he led demand generation, product marketing, brand development, category creation, and go-to-market strategy at high-growth companies ranging from early stage startups to established, public and private-equity backed market leaders.

Introduction to B2B Marketing

The Beginner’s Guide

Are you new to B2B sales and marketing?  Learn the techniques that SaaS and cloud companies use for brand awareness, demand generation, and product marketing in this beginner’s guide to B2B marketing.

Introduction to B2B Marketing

Learn the three core responsibilities of all B2B marketing teams :
  • Build amazing brands
  • Stuff the pipeline with leads
  • Tell great stories
Read the Guide >>

What is Brand Awareness?

Learn how B2B buyers to discover new technology providers both on and offline at:
  • Media and analysts
  • Events and tradeshows
  • Social media
Read the Guide»

What is Demand Generation?

Learn the key concepts behind inbound and outbound marketing:
  • SEO and paid search
  • BDR prospecting
  • Account-based marketing
Read the Guide»

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