ArchiveBlog Packaging Your Content into Kits Content marketing leaders are always looking for new resources to support their lead…Steve KeiferJuly 30, 2013
ArchiveBlog Take a Shark Tank approach to Prioritizing Marketing Investments For those outside of the US who may not be familiar with Shark…Steve KeiferJuly 7, 2013
ArchiveBlog Hire a Kindergartener to Name Your Next Product My six year old recently finished Kindergarten. While he learned many different things…Steve KeiferJune 22, 2013
ArchiveBlog Google Glass and the Other Top Tradeshow Prize Giveaways of 2014 “Enter now and you have a chance to win a new iPad (or…Steve KeiferMay 1, 2013
ArchiveBlog Downloadable Apps – The New, New Thing in Lead Generation Over the past 10 years one of the most effective ways to generate…Steve KeiferMarch 31, 2013
ArchiveBlog Six Killer 21st Century Business Models I recently finished reading the book Business Model Generation, which is an excellent…Steve KeiferFebruary 21, 2013
ArchiveBlog Marketing New Technologies – The Big Bang Theory Last week I gave a presentation to 350 people on emerging technology trends. …Steve KeiferFebruary 14, 2013
ArchiveBlog Ways to Issue Technical Equity for Your Platform In my last post I discussed how companies could issue technical equity to…Steve KeiferDecember 18, 2012
ArchiveBlog Building Technical Equity in Your Platform There is a lot of talk about technical debt these days. (There is…Steve KeiferDecember 2, 2012
ArchiveBlog Windows 8 and Software Release Naming Strategies Last Friday was the long-anticipated release of Microsoft's Windows 8 operating system. With…Steve KeiferOctober 30, 2012