ArchiveBlog What Facebook, Amazon, Google and Salesforce.com can Teach Us about Product Naming I think the leading cloud computing providers have some of the best naming…Steve KeiferOctober 9, 2012
ArchiveBlog Half the money I spend on advertising is wasted; but I know which half it is and how to fix it. There is a popular saying which goes "Half the money I spend on…Steve KeiferSeptember 25, 2012
ArchiveBlog Cool Tradeshow Giveaway – The Buzz Killer Most of us have experienced that annoying buzz interference that can occur during…Steve KeiferSeptember 11, 2012
ArchiveBlog The Best Marketing Quote I Have Heard All Year "No matter how long you've been in the marketing business, right now you…Steve KeiferAugust 4, 2012
ArchiveBlog What Office Space Can Teach Us about Product Management Although the discipline of product management continues to be more and more critical to…Steve KeiferJuly 11, 2012
ArchiveBlog How Cloud Computing is Changing Product Management Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days. Almost every…Steve KeiferJuly 3, 2012
ArchiveBlog Hiring Lessons from the New Small As I mentioned in my last post, I recently completed reading Phil Simon's…Steve KeiferMay 19, 2012
ArchiveBlog Competing with the New Small I recently completed Phil Simon's book the New Small, which is focused on…Steve KeiferMay 5, 2012
ArchiveBlog Platform Effects – Second Best is Good Enough In my last post I summarized the platform strategies of Amazon.com, Facebook, Google…Steve KeiferApril 25, 2012
ArchiveBlog Platform Business Models A few months ago I read an excellent book by Phil Simon entitled…Steve KeiferApril 15, 2012