ArchiveBlog The Problem with Tradeshows… After reading the title of this post you are probably thinking – so…Steve KeiferMarch 20, 2012
ArchiveBlog Fail Fast and Fail Forward I just finished reading an interesting book by Peter Sims entitled Little Bets. …Steve KeiferFebruary 20, 2012
ArchiveBlog Explaining Platform as a Service – Part 2 In my last post, I discussed the business rationale behind one of the…Steve KeiferJanuary 31, 2012
ArchiveBlog Explaining Platform-as-a-Service to Business Executives Everyone is talking about cloud computing these days. As a spokesperson at a…Steve KeiferJanuary 17, 2012
ArchiveBlog Marketing Lessons from Salesforce.com Over the holidays I had the opportunity to read Marc Benioff's book Behind…Steve KeiferJanuary 3, 2012
ArchiveBlog Great List of Content Marketing Ideas Most books and articles on content marketing skillfully omit the part about what…Steve KeiferOctober 17, 2011
ArchiveBlog Eight Great Patent Strategies As I mentioned in my last post, I recently finished reading Rembrandts in…Steve KeiferSeptember 30, 2011
ArchiveBlog Dusting Off Rembrandts in the Attic I recently finished reading the book Rembrandts in the Attic by Kevin G.…Steve KeiferSeptember 25, 2011
ArchiveBlog How Social Media is Changing Journalism (and Tradeshows) Last month I watched a fascinating movie called the Bang Bang Club, which…Steve KeiferJuly 12, 2011
ArchiveBlog Even the Step Brothers Could Get Funding in Today’s Tech Bubble Everyone is talking about a bubble in Internet stocks as valuations continue to…Steve KeiferJuly 6, 2011