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Introduction to B2B Marketing

The Beginner’s Guide

Are you new to B2B sales and marketing?  Learn the techniques that SaaS and cloud companies use for brand awareness, demand generation, and product marketing in this beginner’s guide to B2B marketing.

Introduction to B2B Marketing

Learn the three core responsibilities of all B2B marketing teams :
  • Build amazing brands
  • Stuff the pipeline with leads
  • Tell great stories
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What is Brand Awareness?

Learn how B2B buyers to discover new technology providers both on and offline at:
  • Media and analysts
  • Events and tradeshows
  • Social media
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What is Demand Generation?

Learn the key concepts behind inbound and outbound marketing:
  • SEO and paid search
  • BDR prospecting
  • Account-based marketing
Read the Guide»

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