Category: Competitive Intelligence

Five Secrets to Gaining Great Competitive Intelligence

For B2B Tech Companies As I discussed in my last post, competitive intelligence is not something that can simply be summoned on demand through a few hours of Internet research. Good intelligence is amassed over a period of months or years by collecting snippets from various disparate conversations.  Here are five of the ways that I have seen good intelligence…

Competitive Intelligence – Where Not to Look

“We need more competitive intelligence about <insert competitor name>. They are kicking our a$& in the market.” I suspect that this statement has been made by every single sales leader on the planet at one point in the past 12 months. The sales leader usually starts this rant in a meeting with CEO, but the conversation quickly travels down the…