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Product Marketing SaaS Cloud

The Eight Functions of SaaS Product Marketing Teams

The scope of product marketing differs from company to company. However, there are…

Steve KeiferJanuary 22, 2022

Privacy & Regulations SaaS Cloud

CPRA for B2B Marketing

The California Privacy Rights Act Questions for B2B Marketers to Consider The new…

Steve KeiferFebruary 14, 2021

BDR SaaS Cloud

The Mid-Career BDR – An Alternative Hiring Model

A recent Bridge Group study on Sales Development found that the average new…

Steve KeiferSeptember 2, 2019

BDR SaaS Cloud

What is the Best Profile for a Software BDR?

One of the most popular strategies for demand generation at tech companies has…

Steve KeiferAugust 4, 2019

Case Study SaaS Cloud

How Zuora Created the Subscription Management Category

We recently conducted a study of 10 different new software categories that have…

Steve KeiferAugust 20, 2018

Case Study SaaS Cloud

How Hubspot Got Customers to Reimagine Marketing and Created a New Category

Reimagining Business Processes In its original vision, Hubspot wanted companies to reimagine the…

Steve KeiferJuly 20, 2018

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Case Study SaaS Cloud

Glassdoor Re-Defined Success in the Human Resources Sector

Redefining Success Historically, most software application vendors shied away from helping their customers…

Steve KeiferJune 18, 2018

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Case Study SaaS Cloud

Gainsight Disrupted the Corporate Org Chart

Redesigning the Org Chart Traditionally, software companies have made relatively little investment in…

Steve KeiferMay 19, 2018

Competitive Intel SaaS Cloud

Five Secrets to Gaining Great Competitive Intelligence

B2B SaaS, Cloud, and Tech As I discussed in my last post, competitive…

Steve KeiferApril 20, 2018

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Introduction to B2B Marketing

The Beginner's Guide

Are you new to B2B sales and marketing? Learn the techniques that SaaS and cloud companies use for brand awareness, demand generation, and product marketing in this beginner's guide to B2B marketing.

Introduction to B2B Marketing

Learn the three core responsibilities of all B2B marketing teams :

Build amazing brands
Stuff the pipeline with leads
Tell great stories

SaaS Cloud

The Eight Functions of SaaS Product Marketing Teams

CPRA for B2B Marketing

The Mid-Career BDR – An Alternative Hiring Model

What is the Best Profile for a Software BDR?

How Zuora Created the Subscription Management Category

How Hubspot Got Customers to Reimagine Marketing and Created a New Category

Glassdoor Re-Defined Success in the Human Resources Sector

Gainsight Disrupted the Corporate Org Chart

Five Secrets to Gaining Great Competitive Intelligence

Introduction to B2B Marketing

The Beginner's Guide

Introduction to B2B Marketing

Learn the three core responsibilities of all B2B marketing teams :

Build amazing brands

Stuff the pipeline with leads

Tell great stories

Read the Guide >>

What is Brand Awareness?

Learn how B2B buyers to discover new technology providers both on and offline at:

Media and analysts

Events and tradeshows

Social media

Read the Guide»

What is Demand Generation?

Learn the key concepts behind inbound and outbound marketing:

SEO and paid search

BDR prospecting

Account-based marketing

Read the Guide»

Get the latest B2B insights, trends, and best practices sent directly to your inbox.

Authored by Steve Keifer

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