Brand AwarenessSaaS CloudTrending Topics Building a Marketing Moat Can marketing provide a competitive advantage? Part of every CMO's charter should be…Steve KeiferNovember 11, 2022
Product MarketingSaaS Cloud The Eight Functions of SaaS Product Marketing Teams The scope of product marketing differs from company to company. However, there are…Steve KeiferJanuary 22, 2022
Privacy & RegulationsSaaS Cloud CPRA for B2B Marketing The California Privacy Rights Act Questions for B2B Marketers to Consider The new…Steve KeiferFebruary 14, 2021
BDRSaaS Cloud The Mid-Career BDR – An Alternative Hiring Model A recent Bridge Group study on Sales Development found that the average new…Steve KeiferSeptember 2, 2019
BDRSaaS Cloud What is the Best Profile for a Software BDR? One of the most popular strategies for demand generation at tech companies has…Steve KeiferAugust 4, 2019
Case StudySaaS Cloud How Zuora Created the Subscription Management Category We recently conducted a study of 10 different new software categories that have…Steve KeiferAugust 20, 2018
Case StudySaaS Cloud How Hubspot Got Customers to Reimagine Marketing and Created a New Category Reimagining Business Processes In its original vision, Hubspot wanted companies to reimagine the…Steve KeiferJuly 20, 2018
Case StudySaaS Cloud Glassdoor Re-Defined Success in the Human Resources Sector Redefining Success Historically, most software application vendors shied away from helping their customers…Steve KeiferJune 18, 2018
Case StudySaaS Cloud Gainsight Disrupted the Corporate Org Chart Redesigning the Org Chart Traditionally, software companies have made relatively little investment in…Steve KeiferMay 19, 2018
Competitive IntelSaaS Cloud Five Secrets to Gaining Great Competitive Intelligence B2B SaaS, Cloud, and Tech As I discussed in my last post, competitive…Steve KeiferApril 20, 2018