Redesigning the Org Chart Traditionally, software companies have made relatively little investment in…
Steve KeiferMay 19, 2018
“We need more competitive intelligence about <insert competitor name>. They are kicking our…
Steve KeiferApril 5, 2018
Category leaders disrupt their target industries by redefining the metrics and KPIs used…
Steve KeiferMarch 17, 2018
Category leaders know that technology alone does not change the world. It starts…
Steve KeiferJanuary 21, 2018
Every B2B software company defines a value proposition for its products. But most…
Steve KeiferDecember 23, 2017
There are many reasons why channel partnerships in the area of complex B2B…
Steve KeiferNovember 17, 2017
Nine out of ten channel partnerships in the area of complex B2B solutions…
Steve KeiferOctober 20, 2017
I have never seen any quantitative research about channel program success in the…
Steve KeiferOctober 6, 2017
